What is Valentine’s Day in Contemporary Times? While Valentine’s Day is celebrated in most countries, different cultures have developed their own traditions for this festival. In some parts of the world Valentine’s Day is observed as a day for expressing love between family members and friends, rather than that of romantic couples. Some traditions include leaving lollies and gifts for children and others include acts of appreciation between friends. Valentine’s Day is most commonly associated with romantic love, with millions of Valentine’s Day cards being exchanged each year. Gifts of flowers or a single red rose are sent with romantic messages to loved ones and couples spend special time together. Many couples choose to celebrate Valentine’s Day with dinner, a picnic or special home-cooked meal. Many restaurants offer Valentine’s Day dinner promotions and food is often presented with symbols of love like hearts and flowers. Another popular Valentine’s Day activity is to indulge in a luxury hotel stay in a beautiful location, allowing a couple to get away from it all and enjoy some quality time together. Marriage proposals are also popular on Valentine’s Day, and it is often chosen as the perfect day to express their love and commitment. Some marriage proposals are delivered very creatively, such as after climbing to the top of a mountain, or posting a message on a billboard. Whatever the method, marriage proposals made on Valentine’s Day are generally romantic and memorable.