How did Valentine’s Day develop? It wasn’t until more than 200 years later that 14 February was proclaimed St Valentine’s Day. By this time Rome had become Christian and the Catholic Church was determined to stamp out any remaining paganism. A pagan fertility ritual was held in February each year and the Pope abolished this festival and proclaimed 14 February Saint Valentine’s Day, thus establishing this feast day on the Catholic Calendar of Saints. The poet Chaucer in the Middle Ages was the first to link St Valentine with romantic love. This was the beginning of the tradition of courtly love, a ritual of expressing love and admiration, usually in secret. This custom spread throughout Europe and stories grew about a High Court of Love where female judges would rule on issues related to love on 14 February each year. Historians believe that these meetings were in fact gatherings where people read love poetry and played games of flirtation.